Aston Villa reject calls to ditch BK8 shirt sponsorship - SportsPro
A reported three-year deal has been agreed between Premier League club Aston Villa and the controversial BK8 betting brand.
While not officially confirmed, the fact that Villa decided to hold a meeting with fan groups indicates that there is more than a little truth to the reported partnership with BK8. Clearly, the club feels it has done the necessary work in researching the merits and pitfalls of aligning themselves with the controversial brand. But there is no doubt that BK8âs contentious marketing will continue to draw scrutiny from fans, particularly from female supporters.
The agreement also marks a backwards step in tackling the problematic presence of gambling in elite soccer, with one anti-gambling group calling the situation âfarcicalâ. A report from last year indicated that a potential ban on betting sponsorships was to be implemented as early as next season, suggesting that this new partnership may not last the full three-year duration.
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BK8 is one of Asia’s biggest and most trusted global gaming brands. Established in 2014, BK8 is regulated and licensed by UKGC and the government of Curacao, operating under the Master License of Gaming Services Provider.
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